Redefining the shopping experience through artisan-focused discovery and storytelling
Challenges with large-scale artisan data and complex requirements were resolved with clear, scalable solutions.
Client Overview
Industry
E-commerce / Artisan Marketplace
Location
Europe
About the business
Mindmink is a platform that showcases global artisans and their work. It connects people with the creators behind the products and supports a community where craft and creativity are celebrated.
Our Objective
Our goal is to put artisans at the heart of the platform, sharing their stories alongside their creations, while providing a seamless browsing experience and a scalable foundation for future growth.
Our approach
How the Website Stands Apart
Artisan-First Design
Highlight artisans before products
Dynamic Content Updates
Consistent, real-time information
Seamless Discovery Tools
Easy search and filters
Future-Ready Structure
Built for long-term scalability
Our Implementation
UX Progression
Began by defining core user flows and content structure. Progressed to high-fidelity designs that highlight products and creators clearly for easy discovery.
Visual Design
Final Designs in Action
Development Challenges
The project initially started in Framer to quickly implement designs. However, several issues arose...
Limitations with Initial Platform
CMS Data Management
Shuffling and handling large amounts of artisan and product data was difficult in Framer.
Custom Layout Implementation
Creating fully custom designs required high effort and time, slowing progress.
Scalability Limitations
Framer’s constraints made it hard to plan for future growth and additional features.
Our solution
To overcome the initial platform limitations, we consulted the client and moved to a flexible, scalable setup, allowing custom designs and smooth content management.
Enhanced Technology Setup for the website
Next.js
Custom designs, optimized performance
Sanity CMS
Consistent, real-time information
Vercel
Fast, reliable deployment
This approach allowed dynamic data handling, smoother workflows, and long-term growth potential.
Client Testimonial
"Pavesoft delivered beyond expectations, migrating from Framer to Next.js and Sanity CMS to solve our content challenges. Their problem-solving and seamless execution made the process smooth and stress-free."
Final Product
What Made It Work
How the Website Stands Apart
Identifying Limitations
Early recognition of platform constraints helped plan effectively and avoid bottlenecks.
Strategic Migration
Moved to scalable Next.js and Sanity CMS for flexible content management and improved performance.
Custom Solutions
Designed dynamic content flow and connected homepage elements for seamless discovery.
Optimization & Testing
Ensured smooth navigation, fast loading, and a scalable architecture.
Ready to take your business to new heights?
Ready to unlock the full potential of your business with custom software solutions? Start your journey towards seamless operations, improved efficiency, and accelerated growth today.